The Ho Chi Minh City Economic Forum is the city's annual economic event.
What I did as Product Designer in this team:
- Designed the event app for iOS and Android — agenda and schedule, online documents, networking chat, and notifications
- Designed the event detail flow: key message, session materials with downloads, and save to personal schedule
- Designed tablet layout for event check-in
My team and I shipped the HEF App end to end for the Autumn Economic Forum 2025: browse events, save a personal schedule, download session documents, messaging, and get push updates — on iPhone, iPad, and Android.
I. Goal
In short: users can see every event, save a personal schedule, download every document, message other delegates, and never miss an update.
What this means: agenda with date and type filters, session files with sizes and download counts, user messaging interface, push notifications.
II. Design Process
1. Preparation
Briefing: The forum organizers needed an official mobile channel for the Autumn Economic Forum 2025. I mapped the delegate journey with the team: discover events, plan a schedule, attend, download materials, and connect.
2. Research & Analytics
User Interviews: The brief came from the forum organizers, the event website content.
3. Prototyping
User flows first, testable screens later.
- Plan loop: Browse All Events or My Events → filter by date and type → open the event (venue, time, Details) → Save to Schedule.
- Learn loop: Open a session → read the key message → download materials (presentations, sheets, videos with file type, size, and download count).
- Connect loop: Find experts and partners → open chat → message with seen receipts. Bottom tabs keep Home, Events, Notifications, and Connect one tap away.
4. Visual Design
- Forum visual system: Deep navy plus bright blue, with green and purple accents. Big condensed headlines in Vietnamese and English, poster-style event cards.
- Bilingual UI: Every screen ships in Vietnamese and English — tabs, filters, buttons, and empty states read the same in both languages.
5. Testing & Finalization
- Handoff specs: Tab bar map, event card anatomy, document row anatomy (type, size, count, download action) — handed to engineering per release.
6. Measure & Iterate
- Live store tracking: 100+ downloads on Google Play.
7. Scale
I design for scale with a clear system: design systems and component-driven design for long-term impact.
III. Outcome
1. Design Solution
Official forum companion: agenda with personal schedule, session documents with downloads, chat interface, and push updates — in two languages.
2. Testing
Each flows tested before rollout.
3. Results
Shipped in time for the Autumn Economic Forum 2025.
- Full agenda, documents, networking, and notifications in one app.
- Bilingual for local and international users.
Stats
100+ downloads (Google Play)
IV. What I Learned
Great App Store screenshots can really make a digital brand more engaging Although the app's UI/UX was straightforward, the real highlight was crafting the App Store visuals. It was a great opportunity to stay true to the brand identity while creating eye-catching screenshot designs that grab users' attention in the store.
